ABC has, yet again, been voted the number one â€œMust Keep TVâ€ brand in the latest figures released last week.
The newly published research survey by Toronto based Solutions Research Group has ABC voted the overall number one â€œmust keepâ€ television brand â€“ beating out all other broadcast and cable networks.
Since the surveyâ€™s inception in 2007, ABC has taken the number one spot three times out of four. ABC has continually ranked No. 1 with the Adults 18-49, Women 12+, Women 18+and Women 18-49 categories.
This year, ABC also took the top spot in the Household Income > $100K category and among Hispanic Americans viewers, as well as with Frequent Online TV Viewers, Frequent DVR Users and Frequent VOD Users.
ESPN, which also falls under the brand, was ranked No. 1 among all of the cable networks by all respondents. It also topped all cable competition in a number of categories, including Adults 18+, Adults 25-54, Men 18+, Men 18-34, Men 18-49 and Households with Income > $100K, among others.
Disney Channel, another ABC brand, ranked as the No. 1 cable network with Women 18-49.
The independent tracking survey results are based on interviews conducted in March 2011 with 1,400 US consumers, age 12+.
Contact the Author: RachelMenendez@MoviesIDidntGet.com