ABC Dominates Sunday Ratings

By Rachel Menendez The NBA finals got the biggest rating slot for all programs in more than a year.

ABC continues to not only dominate the week day programming, but is also showing its force in weekend programming too.

The results for Sunday, June 5 show that the coverage of the NBA finals beat out the channel’s competitors NBC, Fox and CBS by 31 per cent combined in the crucial 18-49 year-old adults bracket.

The results of the ratings show that this is the hottest NBA season in more than 7 years with the highest rise in ratings and viewers in that period for a final.

Sunday evening saw ABC continue to dominate the ratings following the Dallas-Miami game with a supreme numbers victory over the other competing channels. Total viewers for ABC Sunday night were at 11.7 million, with their closest rival CBS coming in at 6.4 million.

This result makes the NBA finals the biggest rating slot for all programs in more than a year.

Based on Nielsen’s special-ordered program-based “Fast National Ratings,” ABC’s 2011 NBA Finals Game 3 between Miami and Dallas dominated the primetime landscape to finish as Sunday’s definitive No. 1 TV program in Total Viewers (15.2 million) and across each of the key Adult demographics:  A18-34 (6.0 rating), A18-49 (6.1 rating) and A25-54 (6.5 rating).

It was the 3rd night in a row for the 2011 NBA Finals to stand as the No. 1 television show across the key adult categories.  In fact among Adults 18-49, The Finals have registered as the No. 1 TV program of the night for 22 consecutive telecasts.  The Miami Heat won Game 3 by a score of 88-86 to lead the best-of-seven series 2-1.

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